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    <title>Internet Marketing Brief</title>
    <link>./index.html</link>
    <description>All the latest internet marketing news in brief, with evergreen advice for solo entrepreneurs and small businesses.</description>
    <language>en</language>
    <lastBuildDate>Sat, 06 Jun 2026 09:00:00 +0000</lastBuildDate>
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      <title>AI search is changing who gets found, recommended, and ignored</title>
      <link>./posts/ai-visibility-system.html</link>
      <pubDate>Sat, 06 Jun 2026 09:00:00 +0000</pubDate>
      <description>Your future buyer may ask AI who to trust, what to buy, or which expert to follow. This brief explains why AI visibility now matters.</description>
    </item>
    <item>
      <title>The AI search ad shift is now a small-business issue</title>
      <link>./posts/ai-search-ads-brief.html</link>
      <pubDate>Sat, 06 Jun 2026 09:00:00 +0000</pubDate>
      <description>AI-powered search, shopping, creative, and bidding are moving from optional tools into the default operating layer of paid acquisition.</description>
    </item>
    <item>
      <title>Meta Business Agent points to the next small-business inbox</title>
      <link>./posts/meta-business-agent-small-business.html</link>
      <pubDate>Sat, 06 Jun 2026 09:00:00 +0000</pubDate>
      <description>AI customer messaging is becoming part of marketing, sales, and retention for small teams.</description>
    </item>
    <item>
      <title>TikTok Shop keeps turning discovery into checkout</title>
      <link>./posts/tiktok-shop-discovery-commerce.html</link>
      <pubDate>Sat, 06 Jun 2026 09:00:00 +0000</pubDate>
      <description>Short-form content, creator proof, and in-app buying are merging into one scrappy sales channel.</description>
    </item>
    <item>
      <title>Solo founders have more leverage, but less room for vague ideas</title>
      <link>./posts/solo-founder-ai-opportunity.html</link>
      <pubDate>Sat, 06 Jun 2026 09:00:00 +0000</pubDate>
      <description>Generative AI lowers launch friction. Distribution, trust, and sharp positioning still decide what lasts.</description>
    </item>
    <item>
      <title>Write the brief before touching the budget</title>
      <link>./posts/brief-before-budget.html</link>
      <pubDate>Fri, 05 Jun 2026 09:00:00 +0000</pubDate>
      <description>Start with the decision, audience, and proof before channels enter the conversation.</description>
    </item>
    <item>
      <title>A practical channel mix for the first 30 days</title>
      <link>./posts/channel-mix.html</link>
      <pubDate>Fri, 22 May 2026 09:00:00 +0000</pubDate>
      <description>Use a compact channel stack to learn quickly without spreading attention across every possible platform.</description>
    </item>
    <item>
      <title>Metrics that matter before the dashboard</title>
      <link>./posts/measurement-plan.html</link>
      <pubDate>Fri, 08 May 2026 09:00:00 +0000</pubDate>
      <description>Choose signal metrics that can change a decision, then build reporting around them.</description>
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