How to Identify Spam Traps and Eliminate Opt-In Emails
Email marketing is a great tool for increasing your brand’s reach, improving customer touch-points, and increasing sales. With so many ways to market online these days, how do you decide which campaign is the best one? You can try them all, of course, but unless you test and track your results, you will never truly know whether or not email marketing is working for your business. The problem is, unless you have an optin list, it isn’t possible to know for sure whether or not the email marketing is delivering the results you want. Therefore, one of the most important things you should be tracking when planning your online marketing strategy is open rates.
Open rates are the number of email interactions (in a single day) that a person has with a specific email. This includes unregistered email addresses, unsubscribe notices, bounces, or any other type of interaction that could be occurring with the email. If you want to increase your open rate, then you have to know what types of email interactions are happening to increase it. Fortunately, this is easy to determine when you know how to analyze your list building. Here are a few list building strategies that can ensure higher open rates:
Do you transactional email marketing? If you are building an email list, then chances are, you have an inbox and some way to categorize, prioritize, and clean up your inbox. Some businesses also use a “catchall” approach and include all of the emails sent from their entire customer list into one convenient place. While transactional email marketing offers very streamlined functionality, it doesn’t always make sense to segment your list based on who has opened what. By identifying which transactions are not likely to result in action, you can focus your efforts on those that will.
Have you ever heard the phrase, “opt-in”? This relates to email marketing because it means that your potential customer requested to receive information from you. If you have never opted-in, then you are losing potential business and potential revenue. If you are sending email marketing offers to someone and they are not requesting to receive information from you first, then you are required by law to provide them with the opportunity to opt-in.
Most often, people receive spam emails for various reasons, and most often, they want to opt-out of the email marketing campaign. As long as you follow these simple rules, you will avoid controversy from receiving spam and unsubscribe notices. Make sure your emails provide recipients with a link that they can click to request that they remove the email from their inbox. Also, when you are sending email marketing campaigns, you should make sure that the subject line states something like “unsubscribe”, “remove” or “unsubscribe anytime”.
Lastly, do not fall into the email trap. It’s very easy for businesses to be caught in the spam trap. An email marketing campaign consists of tens of thousands of emails sent to peoples’ email addresses. A majority of businesses do not even know the true number of emails that are in their inbox. If an email marketing campaign is not followed up with proper split testing, there is a good chance that many people will unsubscribe from your list.