Why Do I Need Them?
Email is presently one of the most effective channels to market your business, both online and offline, AOV, to enhance sales, and thereby improve loyalty and retention. However, what would be the best email marketing practices that you could use for your company? This is one subject that will certainly be discussed on many a webmaster’s forum. There seems to be a lot of debate on what are good practices for email marketing, however, there seems to be only one true method that I could point to as being absolutely paramount in terms of list building and email deliverability.
Make sure to include your primary keyword phrase inside your email campaign headline. One of the ways to judge how often a reader will open your email is by gauging open rates on a regular basis. In order to judge open rates, simply take a glance at your email campaign headlines and see how many times the word “open” appears. If you see more than three times the word “open” in your campaign headline, then your email campaign is doing just what it needs to do to boost open rates.
Another important factor to judging open rates is by gauging your open rate on split testing basis. There are many split testing software available online that you may find very useful for performing split testing and sending out emails to various groups of people. The advantage of split testing on A/R basis is that you will not have to write individual emails for each individual contact, but you can perform as many split tests as you want. Therefore, it is always good to split test your subject lines, body content, as well as your opt-in forms.
It is very important for you to maintain a good subscribers list when conducting email campaigns because your list is where you will build upon with future sales. So, it is equally important for you to be alert about the subscribers who unsubscribe from your list. You need to find ways to keep these subscribers. If you cannot keep them, then you should find other means of getting these subscribers back into your subscriber list.
When you want to know about your email conversion rate, it is important for you to keep track of click through rate. Typically, click through rate is defined as the percentage of email subscribers who actually click on the affiliate ads that are embedded in your website. Generally, most companies in the internet marketing business have high click through rates in their email campaigns. Keep an eye on your own click through rate in order to determine if you are achieving good conversion rate with your emails. If you are not improving your click through rate, then you should start analyzing your marketing funnel in order to figure out what could be causing this.
Lastly, it is also good to know whether you email list is compliant with all the email marketing metrics that you have built. This is very important especially if you want to make sure that your emails are able to pass various types of spam filters that are present on the internet today. Make sure that you check your email list regularly and try to incorporate all of the necessary metrics in the list. By doing this, you will be able to get a clear picture of your email deliverability rate.