Testing Your Email Deliverability Issues
A/B split testing is an effective strategy for obtaining more profit out of email marketing. That’s because A/B split testing helps you know your customer. You are able to accurately learn what offers, words, or emojis trigger them to open and respond to your emails. Then, you can apply that knowledge to email campaigns to drive more sales, conversions, and an impressive overall ROI.
Email marketers have long known that split testing works in the split testing arena. Major ISPs like Verizon and AT&T have long known that split testing benefits both sides of the market. When a test series of emails is sent to a group of readers, a percentage of those opening the emails will click through to a merchant’s website. That website has the ability to measure the performance of the emails. In this way, merchants can pinpoint which keywords trigger interest in their products.
Email marketing is not unlike other online marketing strategies. It requires a significant investment of money, time, and effort to produce results. However, an email marketing campaign can still produce a substantial ROI if it targets a precise audience with specific attributes. With A / B testing, you can pinpoint which content features trigger a user’s interest and drive direct traffic to your website.
When testing your email marketing campaign, do not concentrate on one attribute of emails. Test a number of attributes to see which give you the most positive results. For example, your landing page should offer clear instructions as to what the email marketing campaign is about. Does your sender offer a guarantee? Does the email include information about a free report, downloadable ebook, or other freebies? Make sure that your subject lines are clear and precise.
Another important factor that can impact your email deliverability is the email delivery success rate. A high email deliverability index can increase the overall effectiveness of an email marketing campaign. The higher the index, the more likely it is that recipients to open and read the emails in their inbox. For email campaigns, the index is calculated using the number of emails opened versus emails not opened.
One last important factor to consider when it comes to testing your email deliverability issues is the open rates. Open rates are a good indication of how effective your campaign is at attracting subscribers. Ideally, you want to aim for open rates of around 50%. On average, businesses have open rates between five and seven percent. With a low open rate, your newsletter or product is not sending enough subscribers to make it worthwhile to continue with the mailing list.