Affiliate marketing is a hot strategy to drive online sales and make significant web revenue for established brands. Extremely advantageous to affiliate marketers and brands, the recent push towards more non traditional marketing tactics is paying off well. In fact:
Affiliate marketing is not just a strategy for the brand or publisher, but also for the audience: it’s a strategy for the audience, for the marketer. It’s important to remember that the audience is the customer, and the marketer is their representative in a complex system. Both are intertwined. The audience can be considered the face of the company or product and the marketer is its representative in that complex system. Affiliate marketers need to understand their audience and target them effectively to ensure a successful affiliate marketing campaign.
Social Media influences the audience – For decades, social media has influenced the way that people communicate, think, and shop. As well as directly influencing the audience, these platforms have also been used by the audience to communicate with the marketer. The use of social media by the audience allows the marketer to directly connect with a captive audience of buyers, affording a higher return on investment for the marketer.
The power of engagement – Social media engagement is the new form of direct selling. The power of engagement is the ability to connect with the audience, to talk to them about the brands they love. Engaged affiliates are much more likely to spend money and grow the business. Social marketing strategies like Facebook, Twitter, Pinterest, and StumbleUpon allow merchants to interact with affiliates to engage with their customers on a more personal level. Twitter, in particular, is particularly effective because it allows affiliates to advertise affiliate products directly to the customer.
The power of testing – This is perhaps the most overlooked aspect of affiliate marketing. It is not enough to sign up hundreds of affiliates; if the merchant does not carefully test the performance of each affiliate, failure can be foreseen. An affiliate marketing strategy must have regular testing and evaluation so that the affiliate can learn from the strategies and tactics of the merchant. Failure to do this will leave the merchant open to costly losses and could lead to embarrassment and a bad reputation among the affiliate community.
Affiliates need to work together – This is perhaps the most important affiliate marketing tip. Affiliate programs are usually managed by one person, or teams of people, at a time. Working together to shape the direction of affiliate marketing can be the difference between success and failure. It is important to have the support and participation of the other affiliates to make the marketing strategies work. If affiliate partners with too many competitors, he or she may never make a decent commission. By working with the right people and promoting the right products, one can make substantial money and build a good reputation.