Email Marketing Campaign Mistakes to Avoid

There are many important elements involved in email marketing, but one of the most important is deliverability. Simply put, there are no good email messages that are not delivered on time. Depending on what method of communication you are using, whether it is email, direct mail, snail mail, etc, the ability to deliver your message on time is critical. If you send email marketing over the internet, then you have even more issues to contend with.

Defining deliverability: When it comes to email interactions, it is important to remember that the internet is susceptible to all kinds of errors. For example, when you are composing your email, you should consider using the address you are going to pass along to others. Pass along contact information that may have been omitted. A good rule of thumb is that if you have any intentions of selling products, collecting names, or promoting services, make sure to double check your email interactions.

Analyzing deliverability: Because you cannot always predict what may happen when passing messages into the inbox, it is important to be proactive about analyzing the deliverability of your emails. One way to do this is to take a closer look at how you are designing your HTML email template. In addition, a good optin list builder will give you a simple snapshot of how many subscribers are on your list and whether or not they have opened any of your emails.

Analyzing statistics: While you may want to rely on statistics provided by your email marketing service, the best way to get a true read on the response rate of any particular marketing campaign is to analyze it with the help of an email list provider like Mailchimp. This web-based application provides subscribers with a handy report that tracks open rates as well as click-through rates. If you plan to build optin lists using optin submission services, it is important to track these statistics. This will give you a better idea of how many subscribers use these services and which ones are most responsive. By comparing these figures with your own data, you can tweak your email marketing strategy so that it benefits your readers.

Testing subject lines: Although most email marketing campaigns send out an email with the same offer, many times there are variations in recipients’ preferences. In order to test your email marketing strategy to perfection, you need to include subject lines in all of your campaign sends. Subject lines can make or break an email marketing campaign. As such, you need to do some split testing to determine what works best. The easiest way to split test subject lines is to use a click-through rate tracking tool, where you can see how many emails were clicked versus opened.

Analyzing bounces: Bounces are one of the most common mistakes made by new email marketers. A bounce is when a reader accidentally visits a web page but doesn’t leave an email behind. There are two types of bounces: first, the email is marked as spam and second, the reader simply got a bad link. To make sure your email campaigns are sending only legitimate leads, perform a mail tracking test to determine open rates. Tracking open rates will help you fine tune your email marketing strategy.