Writing to Sell – How to Write Better Copy That Sells Like Crazy
When a business or an individual decides that they want to try to make money online, writing to sell can often be a great way to do just that. The process of writing to sell can be easy or very difficult, depending on how you choose to go about it. Some people find that putting together a well-written sales letter is all they need to get their message across, while others think that more words are much better when it comes to getting readers to actually take action and buy something.
Copywriting (or copywriting as it’s more commonly called in the online industry) is a writing ability that mixes strong selling with compelling the user to take action. While it’s not really possible to put together a formula for copywriting that will work every time, there are some tools and formulas that are consistently effective in making sales. If you’re looking for words that sell, consider the following: They have to be immediately useful (even if they’re a rule or a “must-know”), they need to relate to your audience (they must tell them what they want to know right away), and they have to stand out from the rest of the words. There are many formulas for writing that are commonly used, but these four are some of the most popular:
A great piece of copywriting that sells is when a copywriter incorporates the K.I.S.S. method (Keep It Simple, Sell It Strong). This is where you take simple words that the prospect is looking for and simplify them so they don’t sound like an advertisement. For example, instead of saying, “buy this notebook,” a good technique is to say, “Learn more about the importance of a notebook, and how you can help your business,” which clearly mentions the product while still remaining very simple and relevant.
Another great selling technique is using the power of “theme testing.” This is where a copywriter tests a variety of phrases against each other to find out what is converting for him or her. One of the most effective ways to test theme phrases is to change the words in the description slightly, such as “the most successful marketers are people who enjoy working with people” to “doers who enjoy helping others succeed.” This way, when someone goes to your website, they’ll instantly see that you’re talking about real people, and your copy will sound very genuine because it’s based on real life experiences.
Another proven way to write better copy is to use testimonials. Testimonials are words that sell because they offer something tangible, as opposed to just saying “making lots of money.” For instance, if you write a blog post about cleaning house, instead of just saying “I clean house all the time,” you can mention “managed a five star hotel before,” or “managed five hundred employees without a single complaint,” or even “managed projects that had to be shutdown due to overstaffing.” These testimonials give visitors the idea that you are an expert in your field, and that they will benefit from reading your words.
Finally, the most important part of copywriting that many people overlook is how they use language around images and headlines. It’s called “pitching.” Pitching is when you talk about the benefits of choosing your services over competitors, or how you can have your products and/or services delivered much faster than your competitors. The key to making persuasive words work is making sure that your headline and body are persuasive words, too. If you can do this, you will be able to sell anything to anyone.